What is the use of the cocktail party effect?

Nowadays, more and more people like to drink cocktails. Some people may have heard of the term cocktail party effect. Many people don’t know what the cocktail party effect means, but everyone must know that if many people drink together, the noise will be noisy. At this time, it is difficult to hear someone clearly speaking, but some people can distinguish accurate sounds in such a noisy environment. So what is the use of the cocktail party effect?

Cocktail Party Effect Application:

Application in advertising

In short, studying the "cocktail effect" in advertising means studying what means are used to make an advertisement stand out from many advertisements or in a complex environment and be noticed by the audience.

Application in teaching

The cocktail party effect and the masking effect explain the principles of directionality and concentration of attention, which enable us to have a deeper understanding of attention. At the same time, the rational use of the principles of attention in the process of physical education teaching can achieve better classroom results, which is of great significance for cultivating students' ability to process information, stimulating their interest in sports and grasping their internal motivation.

Military applications

From the above explanation of the cocktail party, it can be seen that military reconnaissance can also imitate this human-specific effect to extract information. First of all, the purpose of military reconnaissance is to detect and track signals of interest, such as electromagnetic signals from enemy radio stations, in a complex electromagnetic environment. The purpose of military reconnaissance is similar to that of the human binaural auditory system, that is, to extract useful signals from a complex background environment; moreover, military reconnaissance also needs to determine the target's location, content, characteristics, etc.

Two examples of phenomena:

1. When you focus on a certain sound, or when your auditory organs are suddenly stimulated. For example, when you are talking to a friend at a cocktail party or some noisy place, you can still hear what your friend is saying despite the loud noise around you.

2. When someone suddenly calls your name from a distance, you will notice it immediately. For example, when the language of the people speaking around you is not your native language, you can pay attention to the words spoken in your native language farther away. The volume of the sound source you are paying attention to will be perceived as three times that of other sound sources of the same volume. If you compare the different conversations recorded with microphones, you can find big differences.